Too Faced Shadow Insurance Vs. Urban Decay's Primer Potion

Having religiously used 'Urban Decay's Primer Potion' (which is the market leader in regards to eye primers) I decided to shop around and try something new. I picked up a tube of 'Too Faced Shadow Insurance'.

My first impressions were good; the packaging was in the form of a squeezable tube which is ergonomically superior to Urban Decay's design (which is physically impossible to get all of the product out, without having to saw the top of the tube off!). Although it's not important, I love the graphics and cute typography on the packaging!

It contains 11ml of product (0.35 fl. oz) and costs £10.77, opposed to the Urban Decay version that is 10ml (0.34 fl.oz) and costs £11.50.

I find the consistancy lighter than the Urban Decay version, which is a plus.

The application is the same as any other eye primer, apply a little to the eyelid, wait a few seconds then apply your eyeshadow on top - to insure all day staying power.

The product did exactly what it stated. My eyeshadow stayed on all day, without any movement. Excellent. The colour is light and blendable, and on my skin at least is undetectable. I am not sure how it would look on very dark skin.

I have been using this for over six months now and I have only one complaint. I have noticed product separation; sometimes when I squeeze the product out of the tube I get an oilly clear liquid appearing. To solve this I try my best to shake the product up and down (which is difficult in a tiny tube) and then mix it together on the back of my hand. I find this very annoying when I am in a hurry.

I do like this product a lot, but I am dissappointed by the product separation inside the tube. I love both the urban decay version and the Too Faced version, but because of the annoying fact I have to mix it up on the back of my hand I will be going back to the Urban Decay Primer Potion!